Have you always wanted to find out about the working life of a CRM Manager, what requirements are needed for the job, what salary you can expect and what job opportunities this presents? Our job descriptions introduce you to a variety of exciting tasks within the field of Digital Marketing. In this case we focus on the CRM Manager:
Your Tasks:
- In your role as Customer Relationship Manager, you are responsible for building long-term, reliable customer relationships
- Depending on the results of the target group analysis, you choose the right channels to contact them This could be via social media, flyers or the classic direct approach
- The next step is the implementation of the campaign, which usually means working with a creative agency to develop the right content
- Finally, measuring the success of the campaign and drawing various conclusions for future campaigns is a key aspect of this role as well
THE REQUIREMENTS:
Education/training: You have successfully completed a degree in business, psychology or social sciences, which you have ideally expanded with internships. Generally speaking, the CRM manager position is considered a lateral entry profession
Further requirements: In addition to technical competence in the areas of sales and marketing, you also have strong communication skills and a certain affinity for numbers
Tools: To optimise customer relationship management, you also work with tools such as Salesforce or Zoho CRM
