With a clear recruiting strategy, innovative tools and sound insider know-how, we find the digital experts and talents that really fit you and accompany your path to success. We are your top recruiting partner when you are looking for the best for your company!
We find exceptional leadership personalities and high potentials at C-level for you, who will lead your company confidently into the digital future. We combine innovative search methods and scientifically based personality diagnostics with a personal consulting approach that goes far beyond the classic process.
With Interim Recruiting & HR, we provide you with customised support for your recruiting and HR processes. You choose the desired support flexibly and according to your needs from our modular service catalogue – we calculate the required person days and set up a project timing. Your advantage: Transparent billing on a plannable daily rate basis and close cooperation that relieves your core team.
You have temporary capacity bottlenecks and are looking for quick support for your project and day-to-day business? With our extensive pool of freelancers and consultants, we can quickly and directly provide you with professional, independently acting interim managers who, with their expertise and professional experience, ensure that your project runs smoothly.
Systematic success: All our search and recruiting activities follow a proven and innovative process. In all phases of the process chain, we not only rely on our specialist expertise, but also use cross-channel screening technologies, intelligent diagnostic tools and AI-based personality tests for the precise evaluation of cognitive and social skills.
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Keywords are the basis for successful SEO and SEA strategies. They are the key for Google algorithms to evaluate the relevance of the website and as a result to rank it accordingly in the Google search results. The more suitable the Keywords, the greater the chances of appearing at the top of the Google search results.
Keywords are the terms entered into a search engine. The search engine uses the search algorithms to match the Keywords with the stored websites. This makes Keywords an important element of Search Engine Optimisation (SEO). The more frequent Keywords are used on the website, the higher the websites will be listed in the search results.
Keywords can be divided into the following categories:
Money Keywords: These are Keywords that have a high monthly volume of search queries and are transaction-oriented. This can refer to commercial website such as “leasing a car” as well as non-commercial websites such as “hiking trails in South Tyrol”.
Brand Keywords: These are Keywords that specifically relate to a brand, such as “Adidas”.
Compound Keywords: These are Keywords that combine two user intentions. For example, “buy Adidas sneakers” is a combination of a Brand Keyword and a Money Keyword.
Other Keywords: All other Keywords that cannot be classified into the above listed categories are grouped into this generic term.
Keywords can also be further classified into long-tail, mid-tail and short-tail Keywords. Long-tail Keywords are long, complex search queries that are used less frequently. They consist of at least four or more words. Search queries with two to three words are referred to as mid-tail. Short-tail Keywords consist of only one word. The shorter the Keyword, the higher the search volume.
When entering Keywords, it is important to ask which ones the users are likely to use in their search. For example, do users only search for the term “car” when they want to buy a car or rather “buy a car”? Furthermore, it is important to pay attention to the websites that simultaneously appear in the list of search engine results. Tools offer assistance in finding the ideal Keywords for the website.