Online Marketing Manager

ACF Type: wysiwyg

Have you always wanted to find out about the working life of a Online Marketing Manager, what requirements are needed for the job, what salary you can expect and what job opportunities this presents? Our job descriptions introduce you to a variety of exciting tasks within the field of Digital Marketing. In this case we focus on the Online Marketing Manager:


  • In this position, you are responsible for the entire online marketing of a company
  • You design the online presence and implement campaigns in SEO, SEA and social media marketing
  • You conduct keyword research, create content, optimise the website and ensure ideal usability
  • You are also responsible for Customer Relation Management (CRM)
  • Based on market, competition and trend analyses, you create action plans and continuously optimise the performance of your strategies
  • In your role as an intermediary, you also brief and manage external service providers


Education/training: You have successfully completed a degree in business, marketing, communication sciences or have completed vocational training in a comparable area. You possess sound marketing knowledge and a technical understanding of website design (CSS and HTML)

Further requirements: You are a great communicator, show great soft skills, are creative and resilient. You have an affinity for numbers and are experienced when it comes to the evaluation of analyses using common web analysis tools

Tools: You are well-versed in working with MS Office and common image editing programmes

HOW MUCH DOES AN Online Marketing Manager EARN?

ACF Type: wysiwyg

Entry level: 30.000 – 40.000

Mid-level: 40.000 – 50.000

Executive level: 60.000 – 70.000

WHERE ARE Online Marketing Manager NEEDED?

ACF Type: wysiwyg

  • Small to medium-sized companies
  • Generalist positions less on agency side