INFLUENCER MARKETING MANAGER
Have you always wanted to find out about the working life of a Influencer Marketing Manager, what requirements are needed for the job, what salary you can expect and what job opportunities this presents? Our job descriptions introduce you to a variety of exciting tasks within the field of Digital Marketing. In this case we focus on the Influencer Marketing Manager:
YOUR TASKS:
- In your role as Influencer Marketing Manager, you are responsible for acquiring influencers and bloggers
- You design your employer’s or customer’s presence on various social media channels and coordinate the activities of the acquired cooperation partners
- You develop tailor-made concepts for unique campaigns that are based on your target group analyses
- Based on the analysis of your campaign’s performance, you identify optimisation potential for future projects
- In the long term, you ensure increased brand awareness through the targeted use of opinion leaders
THE REQUIREMENTS:
- Education/training: You have successfully completed a degree in business or have completed comparable vocational training, which you have ideally expanded with internships
- Further requirements: You are creative, communicative, possess a great feel for trends and a great affinity for advertisement and social media
- Tools: You are well-versed in working with common online marketing tools and all social media channels
WHAT DOES AN INFLUENCER MARKETING MANAGER EARN?
Entry-level: 35.000 – 40.000
Mid-Level: 40.000 – 60.000
Executive-level: 60.000 – 70.000
WHERE ARE INFLUENCER MARKETING MANAGERS NEEDED?
- Communication, advertisement and media agencies
- Companies with corresponding target groups