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Have you always wanted to find out about the working life of a Conversion Manager, what requirements are needed for the job, what salary you can expect and what job opportunities this presents? Our job descriptions introduce you to a variety of exciting tasks within the field of Digital Marketing. In this case we focus on the Conversion Manager: 

YOUR TASKS:

• In your role as Conversion Manager, you are responsible for optimising the conversion rate (CR). This means that you optimise the processes that lead to a successful conversion 
• You conduct target group analyses based on demographic data 
• You identify optimisation potential using A/B testing, analyses based on data from analytics as well as qualitative analyses of the website  
• You implement optimisation measures in collaboration with other specialised departments such as the design team, based on the results of your analyses and including the target group analysis. 

THE REQUIREMENTS:

• • • Further requirements: Your analytical way of thinking goes hand in hand with a creative approach and an affinity for numbers 
      • Education/training: You have successfully completed a media-related, business or psychological degree, which you have ideally expanded with internships, or you have completed comparable vocational training 
    • Tools: You are well-versed in working with different analytics or testing tools, such as Google Analytics, Adobe Analytics, Optimizely etc. 

WHAT DOES A CONVERSION MANAGER EARN?

Entry level:                30,000 – 40,000 

Mid-level:            40,000 – 55,000 

Executive level:    55,000 – 80,000 

WHERE ARE CONVERSION MANAGERS NEEDED?

• • Advertisement agencies 
  • Larger companies 
  • E-commerce