Have you always wanted to find out about the working life of a Conversion Manager, what requirements are needed for the job, what salary you can expect and what job opportunities this presents? Our job descriptions introduce you to a variety of exciting tasks within the field of Digital Marketing. In this case we focus on the Conversion Manager:
YOUR TASKS:
- In your role as Conversion Manager, you are responsible for optimising the conversion rate (CR). This means that you optimise the processes that lead to a successful conversion
- You conduct target group analyses based on demographic data
- You identify optimisation potential using A/B testing, analyses based on data from analytics as well as qualitative analyses of the website
- You implement optimisation measures in collaboration with other specialised departments such as the design team, based on the results of your analyses and including the target group analysis.
THE REQUIREMENTS:
Ausbildung: You have successfully completed a media-related, business or psychological degree, which you have ideally expanded with internships, or you have completed comparable vocational training
Further requirements: Your analytical way of thinking goes hand in hand with a creative approach and an affinity for numbers
