Have you always wanted to find out about the working life of a Campaign Manager, what requirements are needed for the job, what salary you can expect and what job opportunities this presents? Our job descriptions introduce you to a variety of exciting tasks within the field of Digital Marketing. In this case we focus on the Campaign Manager:
YOUR TASKS:
- Your responsibilities as Campaign Manager mainly include the development and implementation of B2B and B2C campaigns.
- You conduct detailed target group analyses and trend monitoring for your customers or employer and use these to deduce recommendations for future campaigns
- You are responsible for the coordination of the marketing departments or external service providers, the scheduling as well as the budget of the campaign
- You then analyse the ROI and the performance of the campaigns
THE REQUIREMENTS:
Education/training: You have successfully completed a degree in business or vocational training in a comparable area, which you have expanded with internships in digital or CRM marketing
Further requirements: You are tech-savvy and have strong analytical skills
Tools: You are well-versed in working with CRM (Customer Relationship Management) tools, email marketing, AdWords and MS Office (in particular Excel). You already have experience with marketing automation tools, such as Salesforce or Oracle
