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GLOSSARY - EN

RECRUITING KNOWLEDGE FOR EVERYONE

GLOSSARY

RECRUITING KNOWLEDGE FOR EVERYONE

GLOSSARY

A

ACTIVE SOURCING

What does active sourcing mean?

Active Sourcing or direct approach ensures that the skills, qualifications and qualities of the applicant fit the company as best as possible.

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AI IN RECRUITING

How does the AI-based search work?

AI provides support in a number of areas in recruiting, such as staff demand planning, Active Sourcing or the creation of position and applicant profiles.

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APPLICATION DOCUMENTS

What is the best way to apply?

Not only due to digitalisation, there has been a change from traditional, conservative application processes to more modern and online-supported processes. Find out here which application documents are required.

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APPLICATION MANAGEMENT

What does application management include?

Application management is a segment of recruiting and comprises all methods and processes that guide the applicant through the application process.

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APPRAISAL

What makes for a successful appraisal?

An appraisal serves to discuss the status quo as well as the outlook for the weeks and months ahead. It is also about the expectations, plans and goals of the employee and their superior.

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B

BRIEFING

How is the ideal briefing structured?

A detailed briefing is the basis for the cooperation between a company and a specialised service provider. Based on this briefing, recruitment agencies will look for the right candidates.

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C

CANDIDATE APPROACH

What is the best way to approach candidates?

The prerequisite for a successful candidate approach is to identify the right candidate. The candidate should be qualified for the position and the job should correspond to their professional experience and stage of career. Career networks such as Xing or LinkedIn are particularly well suited for this purpose.

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CANDIDATE EXPERIENCE

What is candidate experience?

Candidate Experience is defined by all contact points that a candidate collects during the application phase with a company.

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CLOSED QUESTIONS

What are closed questions?

Closed questions are precisely phrased – a suitable answer format is already given, so that usually only short answers can be given.

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CONTENT MARKETING

What does content marketing comprise?

Content marketing comprises informative and entertaining content. These contents provide information about the products and services of a company, which are tailored to the respective target group in order to appeal to it and win it over as new customers.

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CULTURAL FIT

What is cultural fit?

The term cultural fit describes the alignment of values of an employee and the company, as well as the resulting behaviours.

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CUSTOMER JOURNEY

What is customer journey?

Customer journey describes the journey a customer goes through before deciding on a product or service.

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D

DATA PROTECTION IN HRM

What needs to be considered when it comes to data protection in HRM?

Data protection in human resources is a top priority in order to protect the personal rights of employees. The following article explains what you need to watch out for.

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DIGITAL MARKETING

What does digital marketing mean?

Digital marketing comprises all marketing activities that use online-based and technological channels in order to advertise services and products.

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DIGITAL RECRUITMENT

How does digital recruitment work?

It focuses on the digital work and in particular the segments of (online) marketing and e-commerce.

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E

EMPLOYEE MANAGEMENT

What makes for good employee management?

Employee management includes goal-oriented integration of employees into the tasks of the company. Executives are responsible for defining the strategy, communicating clear goals, guiding and motivating staff (among other things).

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EMPLOYEE MOTIVATION

How can employees be motivated?

In employee motivation, a distinction is made between intrinsic and extrinsic motivation. Intrinsic motivation generally lasts longer and improves employee performance in the long run. Extrinsic motivation such as bonuses provide short-term incentives.

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EMPLOYEE REVIEW

What does employee review mean?

Employee reviews enable applicants to publicly voice their opinion on a company they have applied to anonymously.

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E-RECRUITING

What does e-recruiting mean?

In e-recruiting, the process of recruitment is supported by electronic media and systems.

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EXECUTIVE DEVELOPMENT

What measures are important in executive development?

Executive development comprises continued education and trainings for executives. Their aim is to expand the competences and skills of employees and thereby support them in their responsibilities.

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F

FEEDBACK SESSIONS

What makes a successful feedback session?

Regular feedback sessions between employees and superiors are essential in order to talk about the accomplished work, goals and projects. This next article will show you what makes a successful feedback session.

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G

GOOGLE FOR JOBS

What is Google for Jobs?

Google for Jobs is based on an AI-driven ranking system. Listings with consistently generated content have the best chance of being found during the organic search.

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H

HARD SKILLS

What are Hard Skills?

Hard Skills refer to learned skills that can usually be measured and proven. For example, this includes language or programming skills.

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HEADHUNTER

What does a Headhunter do?

A Headhunter assists in the search for candidates. Headhunters are often commissioned by companies and are responsible for the direct search and approach of suitable candidates.

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HIGH POTENTIALS

What are High Potentials?

High Potentials are highly qualified and particularly talented emerging employees. They contribute significantly to the success of the company with their very good performance and outstanding skills.

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HOME OFFICE - WORKING FROM HOME

How can employees still be productive when working from home?

Working from home became an increasingly common form of work during the COVID pandemic. This presents advantages and disadvantages for employees. This next article explains whether or not working from home makes sense and how to best put this into practice.

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HUMAN RESOURCE PLANNING

What does human resource planning comprise?

The aim of human resource planning is to provide the right staff with the right qualifications. Human resource planning mainly results from the financial means and competitiveness of the company.

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I

INITIATION PLAN

What does the ideal initiation plan include?

The initiation plan comprises the most important steps for new employees to get acclimated with their future working environment. The new employee receives all relevant information so that ambiguities can be reduced.

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INTERIM MANAGEMENT

What does Interim Management mean?

An Interim Manager is only hired for a fixed period of time and is used, for example, for time-limited projects, for internal restructuring or in the event of sudden absences of executives within the company.

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INTERVIEW QUESTIONS

What should interview questions contain?

Interview questions help the applicants and employers to get to know each other as the first step during the application process. Additionally, this is where professional qualifications, motivation and personal goals of the candidates can be discussed.

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K

KEYWORDS

What are Keywords and why are they so important when it comes to SEO?

Keywords are the basis for successful SEO and SEA strategies. They are the key for Google algorithms to evaluate the relevance of the website and as a result to rank it accordingly in the Google search results. The more suitable the Keywords, the greater the chances of appearing at the top of the Google search results.

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L

LACK OF SKILLED LABOUR

What does lack of skilled labour mean?

Lack of skilled labour describes the shortage in qualified candidates and experts in certain fields.

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N

NEW WORK

What does New Work (Work 4.0) mean?

New Work or Work 4.0 describes the developments in the working culture due to the influence of digitalisation.

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O

OFFBOARDING

Which steps are part of the Offboarding Plan?

In contrast to Onboarding, Offboarding is the professionally prepared departure of an employee from the company. The aim is to create a positive atmosphere for the departing employee.

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ONBOARDING

Which steps are part of the Onboarding Plan?

Onboarding describes the process of integrating a new employee into a company. The new employee should feel welcome from the very first day and should settle into the new role right away. A smooth Onboarding process is essential to a successful start in the company for both employer and employee.

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OPEN QUESTIONS

What are open questions?

Open questions leave a lot of room for detailed answers because they are phrased neutrally and do not imply any answer options.

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OPERATIONAL HUMAN RESOURCE MANAGEMENT

What does Operational Human Resource Management comprise?

Part of the responsibilities of Operational Human Resource Management is the drafting of contracts, taking over Onboarding processes, planning the budget in HR and the administration of personnel files.

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P

PERFORMANCE MARKETING

What is Performance Marketing about?

Performance Marketing is a digital marketing strategy in which data is evaluated and made measurable for further steps.

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PERSONNEL SELECTION

What is the key to selecting the right personnel?

Personnel selection comprises multiple steps during which a recruiter or HR staff selects the most suitable candidate(s).

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PERSONNEL MARKETING

How does successful personnel marketing work?

Successful personnel marketing aims to make the company appealing to highly qualified and motivated employees in the long run and to strengthen retention to existing employees.

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PROFESSIONAL FIT

What is Professional Fit?

Professional Fit describes the matching of requirements of the company regarding work experience, tasks and qualifications with the candidate’s skills.des 

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Q

QUESTIONING TECHNIQUES

What are the most important questioning techniques when it comes to recruiting?

The use of different questioning techniques depends on what type of answer you are looking for. A basic distinction is made between open, closed and hypothetical questions.

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R

RECRUITMENT

How does successful recruitment work?

Recruitment is the part of human resource management that focuses specifically on filling job vacancies.

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S

SEARCH FOR CANDIDATES

What is the best way to find the right candidates?

The search for qualified and motivated candidates is crucial to the success of a company. To make this search as effective as possible, several methods can be used, such as Active Sourcing.

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SEO IN RECRUITMENT

What does SEO in recruitment mean?

Selecting relevant Keywords is crucial in order to be able to have a significant influence on the rankings in search engines and thereby reach the majority of potential applicants.

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STRATEGIC HUMAN RESOURCE MANAGEMENT

What does Strategic Human Resource Management comprise?

Sustainable Human Resource Management is geared towards the economic success of the company with the aim of keeping employees in the company for as long as possible and acting in a competitive and success-oriented manner.

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T

TEMPORARY EMPLOYMENT

What does temporary employment mean?

The term temporary employment describes an employer lending an employee to a third party for a limited amount of time.

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